For this campaign, I was in charge of kickoff, acquiring budget details, beats and specs for the ads needed. I planned out all ads, provided references, direction, feedback and approval …
ARENA ADVERTISING
One of our biggest ad pushes last year was for the Arena Open Beta. It required a lot of man hours, concepting new ad expressions to move the needle, A/B …
THE MEME HIGHLIGHTS!
Back when we launched Dominaria, we also launched our first batch of Meme Ads. It was the first time we explored humor as an advertising tactic. Since then, we’ve released …
PLANECATION
These assets were created to advertise an Arena summer event involving five weeks to “visit” five Planes to play and earn prizes. The event was created to run through the …