I concepted a short list of ideas, pitched three to the team. It came down to two of them, the Live Action ad execution was the favorite. I selected a designer and copywriter to help solidify the concept, which was a great experience. We were the perfect combination of brains and skills. Their creativity and very different perspectives helped shape the feeling and messaging for these ads. Together we were able to hash out the concept, pitch, re-work with feedback, pitch twice more and get it green-lit, all in a couple of days. We acquired a vendor the following week and we were shoot ready in two more weeks!

Modern Horizons was a set release that was intended for the already enfranchised super fans. We decided to make an ode to the super fan, whatever they love most about Magic, however they hype themselves up for the best cards…