The year prior to this, I pointed out to one of our business partners how around the holidays I always get some really great ads from my favorite brands and that we should definitely invest in similar efforts. This year I was able to art direct our own gift guide. I wanted to keep the warmth and magic of the holidays, with a touch of animated yule log vibes, while still keeping it very Magic: The Gathering of course

Adam Wilson did an amazing job of designing these magic themed wrapping paper backdrops that I wished so badly we could have produced for real.

All animations were beautifully executed by Jonathan Olabre.