With COVID-19 and working from home, I started thinking of potential ways we could communicate our fans could still play from home. Luckily, at the same time the Arena team …
PLANECATION
These assets were created to advertise an Arena summer event involving five weeks to “visit” five Planes to play and earn prizes. The event was created to run through the …
HR VIDEO SHOOT
In combination with our HR Photoshoot, we also took care of directing a video crew. My Creative Director and another Senior Designer were in charge of the testimonial crew. I …
HR PHOTOSHOOT DIRECTION
Our HR shoot was one of the most different and intense processes we’ve achieved in our team. It required a different type of coordination from what we’re used to as …
DIGITAL ADVERTISING CAMPAIGN DIRECTION
My responsibilities have pivoted greatly towards advertising lately. We ended 2017 with a big advertising pitch put together by our Creative Director and myself. In early 2018 I was involved …
STORE PHOTOSHOOT
Photoshoots can be exhausting, but they are also some of the most fun experiences. In this case we needed photos that showed people from a certain demographic shopping and attending events at …
DAILY MTG REDESIGN
This was a very exciting project due to the fact that this is the most trafficked are of the Magic site. We hadn’t really made major improvements to this section …
NAVIGATION REDESIGN
Our team had made several attempts at re-designing Magic’s site navigation over the last few years. I believe the implementation of this redesign was due to a perfect storm of …
DUELS ADS DIRECTION
This project brought me the pleasure of working in the same room with writers, R&D, marketing and designers in a purely creative environment. Leading up to this request, we all …
