One of our biggest ad pushes last year was for the Arena Open Beta. It required a lot of man hours, concepting new ad expressions to move the needle, A/B …
THE MEME HIGHLIGHTS!
Back when we launched Dominaria, we also launched our first batch of Meme Ads. It was the first time we explored humor as an advertising tactic. Since then, we’ve released …
PLAY FROM HOME
With COVID-19 and working from home, I started thinking of potential ways we could communicate our fans could still play from home. Luckily, at the same time the Arena team …
PLANECATION
These assets were created to advertise an Arena summer event involving five weeks to “visit” five Planes to play and earn prizes. The event was created to run through the …
DIGITAL ADVERTISING CAMPAIGN DIRECTION
My responsibilities have pivoted greatly towards advertising lately. We ended 2017 with a big advertising pitch put together by our Creative Director and myself. In early 2018 I was involved …
DUELS ADS DIRECTION
This project brought me the pleasure of working in the same room with writers, R&D, marketing and designers in a purely creative environment. Leading up to this request, we all …