For this campaign, I was in charge of kickoff, acquiring budget details, beats and specs for the ads needed. I planned out all ads, provided references, direction, feedback and approval …
HOLIDAY GIFT GUIDE 2020
Last year I pointed out to one of our business partners how around the holidays I always get some really great ads from my favorite brands and that we should …
ARENA ADVERTISING
One of our biggest ad pushes last year was for the Arena Open Beta. It required a lot of man hours, concepting new ad expressions to move the needle, A/B …
THE MEME HIGHLIGHTS!
Back when we launched Dominaria, we also launched our first batch of Meme Ads. It was the first time we explored humor as an advertising tactic. Since then, we’ve released …
PLAY FROM HOME
With COVID-19 and working from home, I started thinking of potential ways we could communicate our fans could still play from home. Luckily, at the same time the Arena team …
HR VIDEO SHOOT
In combination with our HR Photoshoot, we also took care of directing a video crew. My Creative Director and another Senior Designer were in charge of the testimonial crew. I …
HR PHOTOSHOOT DIRECTION
Our HR shoot was one of the most different and intense processes we’ve achieved in our team. It required a different type of coordination from what we’re used to as …
DIGITAL ADVERTISING CAMPAIGN DIRECTION
My responsibilities have pivoted greatly towards advertising lately. We ended 2017 with a big advertising pitch put together by our Creative Director and myself. In early 2018 I was involved …
STORE PHOTOSHOOT
Photoshoots can be exhausting, but they are also some of the most fun experiences. In this case we needed photos that showed people from a certain demographic shopping and attending events at …
ANIMATION DIRECTION
One of the most fun parts of my job is to contribute to the direction of these cool looping subtle slow motion animations. The emphasis has always been on the …