The most challenging and exciting part about Modern Horizons was when our Creative Director told me “there’s 50k to spend on extra ads to move the needle on this, so …
MODERN HORIZONS CAMPAIGN
For this campaign, I was in charge of kickoff, acquiring budget details, beats and specs for the ads needed. I planned out all ads, provided references, direction, feedback and approval …
HOLIDAY GIFT GUIDE 2020
Last year I pointed out to one of our business partners how around the holidays I always get some really great ads from my favorite brands and that we should …
ARENA ADVERTISING
One of our biggest ad pushes last year was for the Arena Open Beta. It required a lot of man hours, concepting new ad expressions to move the needle, A/B …
THE MEME HIGHLIGHTS!
Back when we launched Dominaria, we also launched our first batch of Meme Ads. It was the first time we explored humor as an advertising tactic. Since then, we’ve released …
PLAY FROM HOME
With COVID-19 and working from home, I started thinking of potential ways we could communicate our fans could still play from home. Luckily, at the same time the Arena team …
PLANECATION
These assets were created to advertise an Arena summer event involving five weeks to “visit” five Planes to play and earn prizes. The event was created to run through the …
HR VIDEO SHOOT
In combination with our HR Photoshoot, we also took care of directing a video crew. My Creative Director and another Senior Designer were in charge of the testimonial crew. I …
HR PHOTOSHOOT DIRECTION
Our HR shoot was one of the most different and intense processes we’ve achieved in our team. It required a different type of coordination from what we’re used to as …
DIGITAL ADVERTISING CAMPAIGN DIRECTION
My responsibilities have pivoted greatly towards advertising lately. We ended 2017 with a big advertising pitch put together by our Creative Director and myself. In early 2018 I was involved …