For Launch, we released a featurette covering how Concord came to be, what the game play was about, including mechanics, the freedom to play how you want, and how we were planning to unlock free character content going forward, as well as a cosmetics store.

For this endeavor, I was already the Creative Director for our marketing team and had worked towards putting together a group of skilled video editors and graphic designers for all future campaigns. In all, my responsibilities were directing the shoot, set location and design, editing, graphics, capture logistics, and resource acquisition.

We were proud that the content was well received by our audience. Some of the commentary pointed to a better performance than the game announcement.