The second half of our return to Innistrad featured the vampire side of the story, as opposed to the werewolves from Midnight Hunt. This time, our trailer brought in an amazing 19M views.
I was involved in the concept’s inception collaborating to define our main tagline (overarching from Midnight Hunt to Crimson Vow), goals, attending brainstorms, writers’ rooms, and of course providing guidance and feedback from animatic, casting, music, sound fx, motion capture, voice recording, concept art, 3D model, animation, LRC, to final.
Our tagline landing on “Become What You Fear”, this time we wanted to tell one more gothic horror story that would have a nice twist, and a cheeky concept. What a clever villain!