The second half of our return to Innistrad featured the vampire side of the story, as opposed to the werewolves from Midnight Hunt.
I was involved in the concept’s inception collaborating to define our main tagline (overarching from Midnight Hunt to Crimson Vow), goals, attending brainstorms, writers’ rooms, and of course providing guidance and feedback from animatic, casting, music, sound fx, motion capture, voice recording, concept art, 3D model, animation, LRC, to final.
Our tagline lands on “Fear What You Become”. For Crimson Vow we wanted to tell a gothic horror story with yet another nice twist, and a cheeky concept.
This time, our trailer brought in an amazing 19M views. It also ranked #6 on the top 10 list of most watched game trailers of 2021, at the same time as our previous Innistrad trailer for Midnight Hunt (ranked #2).
