Photoshoots can be exhausting, but they are also some of the most fun experiences. In this case we needed photos that showed people from a certain demographic shopping and attending events at their local store, as well as some of the staff going through store activities.
I was involved in the process of picking talent, collaborated in the creation of a shot list and guidelines for our photographers, assisted in the direction of the photoshoot and made sure we got the shots we needed in the time allotted in our busy schedule.
The end result was a variety of shots we can refresh most of Wizards‘ brand pages with.